Pepsi's response was a bizarre one, where it said that the ad was a joke. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. The campaign was simple, reported CBS News correspondent John Blackstone. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. (Wynn Aff. (Wynn Aff. The slogan was simple: “Drink Pepsi. The PepsiCo order catalog did not include the Harrier jet. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Synopsis of Rule of Law. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. The Jet Controversy Pepsi Jet Connecting a product to a bigger concept isn’t bad. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … Additionally, will Mr Leonard get his Harrier jet Why or why not? Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercial’s use of … In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. 1999), aff'd 210 F.3d 88 (2d Cir. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … Shades were 175 points. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. 2d 116, (S.D.N.Y. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. It needs to be connected to a feeling. PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. John Leonard thought that sounded like a great deal. He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. No, Mr. Leonard will not get the Harriet jet from Pepsi. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. References In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. Image Credit: CBS. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. And of course the commercial culminates with a Harrier jet landing at the teenagers high school. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Without a … Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. B (second).) The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Exh. B (second).) As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. Additionally, how much is a Harrier jet worth? The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. This caught the eye of 21-year-old John Leonard. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. The jet is shown with the subtitle seven million Pepsi points. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Defendant refused to deliver the harrier jet. The court ruled in favor of Pepsi but I think this guy should have got his jet. Spoiler alert: he lost. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. As he pulls a lever back, a chilled drink pops up out of a customized metal container. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. But a protest is not the right feeling. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. 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